Looking for this emotion led us to identify “aha” moments for various customers. Throughout the conversation, we looked out for moments when the participant had a lot of positive emotional energy behind what they said. We spoke to customers who had just signed up, and asked them to talk through their first experiences with the product. Here at Intercom, we’ve conducted research to identify the “aha” moments in our Messages product.
What can a product do that other product’s can’t, or what can it do better? Why would people use this product rather than another? Does discovering that value spark delight in users? Listen to how customers experience the product Most obviously, the “aha” moment may be directly prompted by experiencing a product’s value proposition. Identifying “aha” moments in user onboardingĭuring the course of our research, we became aware of a few factors that are worth bearing in mind when trying to identify a product’s “aha” moment. But just because they are somewhat elusive doesn’t mean they can’t be identified, measured, and tracked. From a research perspective, user behaviors are easy to measure and track, but “aha” moments are more elusive, because they are actually the positive emotions behind the user behavior. “These ‘aha’ moments are an emotional reaction to discovery of a feature”Īs the phrase implies, “aha” moments are an emotional reaction to discovery of a feature. “Aha,” you say to yourself as you realize you now have an entirely new medium for communicating with groups of friends. Do you recall the first time you participated in a group message in WhatsApp and you suddenly realized this was nigh-on impossible to achieve in your phone’s native SMS app? While WhatsApp might have seemed to be a like-for-like replacement of SMS when you first heard of it, this moment of discovery reveals it to be something far more powerful and transformative. For instance, there is a common example of an “aha” moment that most people can identify with. I'd never realized that we have the ability to choose where to place our attention and, by doing so, relieve our suffering and bring more joy into our lives." - Toni Bernhard, J.D.“Aha” moments can be tricky to define, but most of us know them when we see them.
Or, I could choose not to feed those grievances and, instead, turn my attention to the lovely time people were having right at this moment and to the love I feel for my family. I could choose continue to go over my "list of grievances" which did nothing but make me more and more unhappy. As I stayed in that little locked "prison," I suddenly realized that I had a choice. My mood turned so sour and dark, that I took myself off to the restroom so people wouldn't see my unhappiness. But soon that enjoyment turned to envy and resentment as I began to ruminate about all the fun I'd be missing after I left, especially at the "adult" party that my son and daughter-in-law had planned for later.
When I got to the party, at first I was enjoying myself. Due to chronic illness, I could only stay for an hour or so. Choosing where to place attention. "Two years ago, I had an "aha" moment at a birthday party for my young granddaughter, Camden.
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